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Smart Choice Carpets

Top quality carpets at affordable prices. A curated collection of quality carpets from the leading suppliers.

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Carefully Curated Ranges

Our range of Smart Choice Carpets consist of the best of the best from the leading carpet suppliers.

Superb Range of Styles to Suit All Décors

These fantastic carpets showcase a broad ranges of designs from value through to ultimate luxury.

Options at all price points

Four fantastic collections for a wide range of applications and price points.

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Our Smart Choice collections feature over 30 ranges curated into 4 stunning collections for a wide range of applications and price points:

Designed for everyday family living, products in the new polypropylene collection are durable, easy-to-clean, stain resistant and value for money.

Family Friendly

A new Wool Twist collection of carpets that are naturally luxurious, they all boast superb appearance retention with the perfect blend of durability and grandeur.

Natural Comfort

Looking for something more than just Wool? These exciting new natural wool loop products have a contemporary, rustic look, combined with a rugged structure that bounces back into shape.

Contemporary Living

This new premium flooring collection offers the ultimate in comfort and luxury with superb durability and appearance retention. Simply the best.

Luxury Living

Look out for the new Smart Choice Ranges in our showroom

Visit our showroom and browse the new Smart Choice carpet ranges.

Browse at your leisure, and our knowledgable staff are on hand to assist you should you require more guidance when making your choice.

Visit our showroom

Smart Choice Units

Expert Fitting Service

Our highly skilled, experienced fitters will install your new Vinyl Flooring.

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Carpet Fitting

Price Match Guarantee

We will price match any like for like Carpet from a high street or online retailer. T&Cs apply.

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Great Ranges, Great Prices

Make the Smart Choice for your home. Beautifully curated collection of carpets for all homes and all budgets.

Get a feel for the real thing in our showroom

Nothing beats getting your hands on the real thing. You’ll be impressed by the quality of Smart Choice Carpets and delighted at the price. Browse 100s of samples in our showroom, and get expert advice from our team to help you choose the right carpet for your home.

Come visit us in our showroom

Our Home Visit Service

With our home visit service, you choose the right flooring for you, in the comfort of your own home. We’ll put together samples of potential floor coverings for you and bring them to your home. You’re under no obligation to buy and there are no additional costs. We’ll visit your home at a time that suits you. Whilst you make your selection, we’ll measure the area you wish to cover.

  • Choose flooring in the comfort of your own home
  • Select the style and colour to match your décor
  • We arrange a visit at a time to suit you
  • No obligation to buy
  • Completely free, no hidden costs

Book a free home visit

We are a member of the Associated Carpet Group. A buying group with over 350 members throughout the UK, who are able to negotiate the best deals with the leading flooring manufacturers. This enables us to supply top quality carpets at the very best prices, often matching or beating online retailers and national chain-stores.

ACG Group
Free Quotations

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To request a free quotation, arrange a free home visit, or visit us in store - please fill in the form with your details below...

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Cormar Carpets Primo Choice Zinc Landscape

Accredited & Fully Trained

A flooring service you can trust.

The Carpet Foundation tsi Approved Code Floor Skills Training Centre Safe Contractor Approved

Highly recommend Florstor – helpful staff in the store, really competitive pricing (like-for-like 25% less than a n alternative quote) and they came and fitted carpets and flooring at times that suited us. We’re very pleased with the results.

Laura Dain

Can not recommend these guys enough… Fantastic service very accommodating to our needs, from start to finish a very professional and friendly service, prices were very reasonable.. very good communication regarding times and dates, will definitely use again

Ryland Whiterod

I’ve used Florstor now for twenty years and they have always been excellent. Latest job was a complete re-carpet of our home and we are absolutely delighted with the result. The company are professional, friendly and efficient and the fitters are extremely skilled. Highly recommended!

Martin Sayers

A great job done ! Just had my 2 bed flat fitted with wooden floors😍 Wonderful
Chris and his co worker were absolutely amazing worked so hard got it done in 2 days ! thanks guys
My mum has always used these guys and was never let down ! Top quality

Carmela Solimeno

The guys from Florstor came and laid some Marmoleum flooring in a kitchen extension a couple of months ago. The quote was very reasonable. When they came, they were very happy to lay it in the somewhat unorthodox pattern we asked for. When we had an issue, Chris was very proactive in finding out what went wrong and went to great lengths to make sure we were happy. Overall – great value for money and great customer service. Strongly recommended.

Andrew Corney

Jason and all his staff are extremely helpful, and go out of their way to provide excellent customer service. We had a problem with sourcing replacement flooring due to current international delays, and Jason was really helpful in helping us find a good alternative solution. Couldn’t recommend enough.

Naomi Davies